探索生活热情, 回归营销本真 2020-10-20 14:45:00.0-2020-10-20 15:25:00.0|2020-10-20 14:45:00.0

出席嘉宾
  • Discovery探索传媒集团高级副总裁、东亚及东南亚区总经理、全球实境娱乐业务负责人
    邱煌

  • Discovery探索传媒集团副总裁、东亚及东南亚区内容总编
    魏克然 Vikram Channa

  • 麦富迪犬猫粮创始人、乖宝宠物食品集团董事长
    秦华

  • 京东零售市场营销
    郭昕彤

  • Discovery探索传媒集团、东亚及东南亚区资深业务总监
    董芳芳

  • Discovery探索传媒集团大中华区数字业务及市场营销总监
    王宁

主题阐述

Discovery一直以来都是以的视角探索世界,专注讲述的故事。在严峻动荡的形势下,Discovery希望能够坚持品牌初心,带领人们探索生活的本质与感动。

We tell story of PEOPLE and that makes us different. Under the severe situation this year, we will adhere to the original intention of brand spirit, lead people to explore the essence and passion of life continuously.


演讲嘉宾

邱煌       Discovery探索传媒集团高级副总裁 东亚及东南亚区总经理 全球实境娱乐业务负责人

魏克然Vikram Channa       Discovery探索传媒集团副总裁 东亚及东南亚区内容总编

秦华       麦富迪犬猫粮创始人    乖宝宠物食品集团董事长

郭昕彤    京东零售 市场营销

董芳芳   Discovery探索传媒集团东亚及东南亚区资深业务总监

王宁      Discovery探索传媒集团大中华区数字业务及市场营销总监


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公司简介

Discovery探索传媒集团是全球纪实娱乐节目的领导者,为全球的观众和用户提供具有启迪性、娱乐性和参与性的内容和体验。集团每年创作超过8000小时的原创内容,以50种不同的语言在全球220个国家进行发行和落地,累计付费观众超过30亿。 近年来,Discovery大中华区积极投入数字化转型,与合作伙伴共建内容生态,同时依托强大的品牌号召力,将内容延展到体验,积极探索儿童娱乐、主题乐园等全新领域的拓展,进一步激发用户对于探索世界和生活的热爱。

Discovery Inc. (Discovery) is a global leader in real life entertainment, serving passionate fans with enlightening, entertaining and participatory contents and experiences around the world. Discovery creates more than 8,000 hours of original contents every year, which are distributed and launched in 220 countries around the world in 50 different languages, with a cumulative paying audience of more than 3 billion. In recent years, Discovery Greater China has actively invested in digital transformation, co-constructed a content ecosystem with partners. At the same time, we relies on a strong brand appeal to extend content to experience, and actively explores the expansion of new areas such as children's entertainment and theme parks to further stimulate users the love of exploring the world and life.