探寻KOL营销的实效正解 2020-10-20 13:15:00.0-2020-10-20 13:55:00.0|2020-10-20 13:15:00.0

出席嘉宾
  • 华扬联众创始人、董事长
    苏同

  • 抖音2020年度流量黑马
    天才 小火龙

  • 九球天后
    潘晓婷

  • 懿锦鲤MCN CEO
    杨洋

主题阐述

在一切充满不确定性的当下,KOL、网红经济、直播带货似乎在一夜间成为了品牌营销唯一确定的路。很多人认为营销终于有捷径可以一夜爆红,很多获红利的品牌主认为签上KOL年约就高枕无忧了,网红带货成为品牌主想抓住的救命稻草,但尴尬的是在流量红利已经消失的当下,带货貌似容易而盈利却更难了,KOL真的是品牌营销的新捷径吗? 华扬联众将携旗下星运营销链平台,与您共同探讨在网红营销常态化的当下,如何以智能算法帮助品牌精准匹配流量红人,全面提升运营和转化效率,实现口碑与销售的双赢。


In this moment, KOL and live-streaming seems to be the only way to determine brand marketing overnight. Many brand owners think that signing KOL annual contract will make them feel at ease. Influencer marketing has become a lifesaver straw for brand owners to grasp. However, it seems easy to sale goods, but it is more difficult to make profits. Is KOL really a new shortcut for brand marketing? Hylink will bring its star marketing chain platform to discuss with you how to use intelligent algorithms to help brands accurately match the internet celebrities, comprehensively improve the operation and conversion efficiency.


演讲嘉宾

苏同       华扬联众创始人、董事长

天才小火龙  抖音2020年度流量黑马

潘晓婷    九球天后

杨洋       懿锦鲤MCN CEO


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公司简介

华扬联众数字技术股份有限公司(Hylink,股票代码:603825)成立于1994年,总部设在北京,于上海、广州、深圳、香港、长沙、成都、福州、杭州、合肥、南京、武汉、西安等主要城市设立有多个分公司或子公司,业务遍及国内主要经济发达区域;同时,亦先后在首尔、洛杉矶、纽约、伦敦、巴黎、东京、慕尼黑、米兰设立办公室,拓展海外业务。 华扬联众是以驱动增长为核心、整合全渠道营销的信息技术服务公司,旗下整合了电子商务、互联网信息技术服务、文化传媒IP内容三大优势业务板块,并形成了高效联动、以商业数据赋能全渠道营销的闭环,助力商业伙伴在快速变化的竞争环境中实现价值最大化,以商业力量创造美好生活。 迄今,华扬联众所占市场份额及营业规模均处于行业前列,还曾多次荣膺国内、国际营销及创意大赛的诸项殊荣,并两次选送代表担任戛纳国际创意节的评审。秉承着合作共赢、科技利人、高效行动力的价值观,华扬联众将一如既往引领行业在创新中不断前行。


Hylink Digital Solution Co., Ltd. (Hylink, Stock Code: 603825) was founded in 1994,headquartered in Beijing with offices in major cities across China, such as Shanghai, Guangzhou, Shenzhen, Hongkong, Changsha, Chengdu, Fuzhou, Hangzhou, Hefei, Nanjing, Wuhan and Xi’an. Also, Hylink expanded branch offices in Seoul, Los Angles, New York, London, Paris, Tokyo, Munich and Milan as part of our global network. Hylink is the domestic information technology services company which focused on omni-channel marketing integration. Apart from geographical expansion, Hylink has also expanded its capabilities to better fulfill clients’ needs. Currently business units within the Group includes three major segments: electronic commerce, information technology marketing service and IP marketing. Over the years, Hylink has successfully helped client to champion in the arena of e-Marketing battles with insightful understanding of digital marketing strategies, creative visualization and execution, integration of media resources in-line with today’s industry development. Hylink was rewarded in various festivals of creativity and recommended our senior managements to Cannes Lions juries in 2011 and 2015 respectively.