7月，优酷启用全新品牌标识系统，主题为“破‘圈’前行，未来无界”。随着《这就是街舞2》、《长安十二时辰》暑期档高口碑热播，凭借多元化、精品化的内容布局及阿里大文娱在宣发、产品技术、内容上的打通，优酷不断打破2018年世界杯之后的DAU纪录，吹响了阿里大文娱重摆进攻姿态的号角。

3-10 优酷.pdf

优酷 中国领先的数字娱乐内容平台，覆盖5.8亿多屏终端、日播放量11.8亿。优酷现支持PC、电视、移动三大终端，兼具版权、合制、自制、自频道、直播等多种内容形态。业务覆盖会员、游戏、支付、智能硬件和艺人经纪，从内容生产、宣发、营销、衍生商业到粉丝经济，贯通文化娱乐全产业链。

Youku Business Division is China’s leading digital entertainment platform, covering 580 million multi-screen devices and has 1.18 billion views per day. Youku BD’s business spans PC, TV and mobile devices. Its wide-ranging content contains copyrighted content, co-produced content, in-house productions, UGC/PGC (User/Professionally Generated Content), live webcast, and VR (Virtual Reality). Youku BD’s business lines include subscription services, games, smart hard ware and artists brokering, connecting content creation, marketing&promotion, merchandising and fans economy to form a complete value chain of media and entertainment.