探索世界,感触真实 2019-10-14 09:30:00.0-2019-10-14 10:10:00.0|2019-10-14 09:30:00.0

出席嘉宾
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  • 探索集团大中华区和韩国内容与制作副总裁
    Vikram Channa

  • 探索集团大中华区资深业务总监
    董芳芳

  • 上汽通用汽车雪佛兰市场营销部品牌总监
    郭越

主题阐述

作为全球实境生活娱乐的内容领导者,Discovery致力于以真实打动人心,让受众找到自我。我们的内容IP覆盖各大垂直领域,以精准内容触达垂直类人群,激发每一个人对生活的热情。Discovery所坚持的好奇心和探索精神多年来在受众心中建立了中立且权威的知性形象,我们用兼具娱乐和具有启发性的方式讲述故事,并与合作伙伴的品牌主张巧妙结合,就能产生一加一大于二的品牌传播价值,提升品牌形象,从而进一步实现商业目标。更多精彩分享敬请期待Discovery专场。

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1-2【终】Discovery金投赏创意节v11.0final.pdf

公司简介

Discovery集团是全球实境生活娱乐的领导者,为遍布全世界的热情粉丝带来激励人心、兼具知识性和娱乐性的内容。Discovery每年推出超过8,000小时的原创节目,并在全球各地热门内容类别中引领风潮,版图拓及220个国家和地区,以50种语言播送。身为平台创新者,公司以多元影音型态触及观众,包括GO APP组合与Discovery Kids Play等TVE电视随处看产品;Eurosport Player及Motor Trend OnDemand等DTC消费者端串流平台;以及Group Nine Media的数位优先和社群内容。Discovery旗下顶级品牌组合包括Discovery频道、TLC旅游生活频道、动物星球频道、Discovery科学频道、Discovery Asia频道、DMAX频道、EVE频道、HGTV居家乐活频道、Asia Food Channel、Travel Channel等,以及在美国的Oprah Winfrey Network (OWN)频道,在拉丁美洲的Discovery Kids频道,与领先群雄的体育娱乐频道Eurosport:依据泛欧洲地区当地喜好,播放顶级体育和奥运赛事。


Discovery Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe.