主题：pDOOH来了！ - 创新户外数字化，激活户外广告场景优势
pDOOH来了！ - 创新户外数字化，激活户外广告场景优势
未来已来 · Hivestack巢仕达户外程序化午餐会
邀请函
2020年全球程序化数字户外广告市场规模达到21亿元，预计2027年将达到292亿元。在品牌主越来越趋于受众精细化管理和注重品牌体验的今天，户外数字广告(DOOH)重新进入营销人员的视野。户外数字广告(DOOH)作为新的增长和创新引擎正在纳入品牌主整体营销预算，而pDOOH的发展能很好的解决品牌主广告效果与精准度的痛点。
Hivestack巢仕达作为全球领先的户外程序化服务商，正在推进户外广告程序化进程，于2021年10月14日作为金投赏独家联合活动合作伙伴推出“未来已来 · Hivestack巢仕达户外程序化午餐会”, 集八方资源，汇聚一堂，共襄盛举。
日程安排如下：
主题: 未来已来 · Hivestack巢仕达户外程序化午餐会 | ||
11:45-14:00pm,14th, Oct 丽兹卡尔顿酒店离骚厅 | ||
时间 | 主题 | 邀请嘉宾 |
11:45-12:00 | Hivestack巢仕达全球pDOOH案例集锦 | Hivestack巢仕达公司 |
12:00-12:05 | Hivestack巢仕达中国里程碑 | 顾世仪 Hivestack巢仕达中国区总经理 |
12:05-12:10 | 金投赏欢迎致辞 | 贺欣浩 金投赏创始人兼总架构师 |
12:10-12:15 | 全球户外数字广告程序化发展趋势 | Andreas Soupliotis Hivestack巢仕达创始人兼CEO |
12:15-12:35 | 圆桌论坛: p+DOOH=D2OOH (Data & Digital) | 代理/品牌代表 |
12:35-12:55 | 圆桌论坛: 户外程序化一起掘金 | 媒体主代表 |
12:55-13:00 | 跨境pDOOH最佳实践 | 杨大耀 Hivestack巢仕达北亚区董事总经理 |
13:00-13:20 | 圆桌论坛: pDOOH的pre与post如何测量 | Talkingdata、秒针系统、Quick Decision合作伙伴代表 |
13:20-13:40 | c(Connected)DOOH的监测标准 | 范秋华 中广协互联网广告委员会副秘书长 |
13:40-14:00 | 闭幕仪式:人人pDOOH | 所有成员 |
pDOOH Is Coming！ - Innovative Digital Out-Of-Home, Activate DOOH advertising Scenario advantages
The Future is Now · Hivestack pDOOH Luncheon Meeting
Invitation letter
In 2020, the global programmatic digital out-of-home advertising market is 2.1 billion yuan, and it is expected to reach 29.2 billion yuan in 202. Today, since the advertisers tend to pay more and more attention to audience refined management and highlight the brand experience，marketers start focus on DOOH again. As a new growth and innovation engine, DOOH is being included into the omni-channel marketing budget of brands. Moreover, the development of pDOOH can well solve the pain point about advertising performance and accuracy, which is advertisers the biggest concern.
As the world's leading programmatic out-of-home advertising provider, Hivestack is proceeding the process of programmatic out-of-home advertising. As the jointly event partner of ROI Festival, Hivestack will hold the event “The Future is now · Hivestack pDOOH Luncheon Meeting” On October 14, 2021. The slogan is “Collecting resources from all around the world, gathering together, to participate in the grand event”
The schedule is as follows：
Theme: The Future is Now · Hivestack pDOOH Luncheon Meeting | ||
11:45-14:00pm, OCT.14, 2021 Room Li-sao, Portman Ritz-Carlton Hotel | ||
Time | Theme | Speakers to be invited |
11:45-12:00 | Hivestack global pDOOH case collection | Hivestack all team members |
12:00-12:05 | Hivestack milestone in China | Aileen Ku – Hivestack China General Manager |
12:05-12:10 | Welcome Greeting by ROI Festival | Xinhao He – ROI Festival Founder & Chief Architect |
12:10-12:15 | Global pDOOH Development Trend | Andreas Soupliotis - Hivestack Founder & CEO |
12:15-12:35 | Panel Discussion: p+DOOH=D2OOH (Data & Digital) | Agency / Brand representatives |
12:35-12:55 | Panel Discussion: Dig the Gold Together From pDOOH Advertising Market | Media Owners / Publishers representatives |
12:55-13:00 | The Best Practice of Cross Border pDOOH | Troy Yang - Managing Director of North Asia; Hivestack |
13:00-13:20 | Panel Discussion: How to measure “pre” and “post” after for pDOOH | Talkingdata、Miaozhen、Quick decision Partner representative |
13:20-13:40 | Monitoring standard of c(Connected)DOOH | Andy Fan - Deputy Secretary General; Internet advertising Committee of China Broadcasting Association |
13:40-14:00 | Closing Ceremony: Everyone join pDOOH | Everyone |
时间：2021年10月14日 11:45-14:00
地点：丽兹卡尔顿酒店离骚厅
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