In China, with the explosion of disruptive technologies,content and the rapid changes of consumer demand in this fragmented market, the speed and the intensity of marketing change are far greater than anywhere else in the world. Standing in the era of new intelligence marketing, only industry visionaries can describe this subversive new era of marketing. Together with its clients Tencent Interactive Entertainment, TCL and ele.me, Posterscope china,  the pioneerer in the OOH industry, will conduct a panel discussion on how to help brands achieve business growth through OOH innovation and intelligent marketing. They will also look into how to assist  the Chinese enterprises to enhance their brand awareness and reputation on a global scale.

Posterscope ChinaPosterscope is the Out-of-Home (OOH) agency under Dentsu Aegis Network and the Multi-occasion Marketing Specialist deeply rooted in outdoor occasions. In January 2002, Posterscope were established to provide professional services for OOH markets in China. In the past 16 years, our business have covered more than 300 cities, now with 150 people allocated at 15 offices in China. PSC China are committed to offering integrated solutions based on clients’ demands and marketing effect most driven. We create great business value for clients by fully utilizing consumer data, plans, creatives, technology and media resource, moreover as well as the guideline of 7 strategies.