Focusing on youth culture and insights of young aesthetics, as well as creating an engaging& interesting brand interaction, and establishing a cool entertainment experience from seeing to playing, in order to make young people’s leisure life more fun and optimistic.October 15th, 10:15-10:55, Youku, This is Young Life.

Youku business unit of Alibaba digital and entertainment group is a core consumer driving platform for Alibaba in the entertainment sector. Youku is now available on both PC, TV and mobile device, and its content is covering from franchised content, co-produced content, original content, live streaming, VR and more. Youku‘s business line is spreading through out the entire cultural and entertainment industry chain, from content production, content promotion, marketing, content commercialisation and fans economy, which includes VIP membership, game, payment, smart devices, and celebrity management.With a brand proposition of “this world is cool", Youku thrives to create a cool "one-stop" cultural and entertainment experience for young people in China, from watching to playing, and to instill more positive energy to their entertainment.The key compatibility of Youku is influential content: with a strategy of content categorization, content branding and content digitalization, we keep creating super drama series, super variety shows and other hot vertical cultural entertainment content, and establishing our own broadcasting system, to build a solid foundation for healthy and sustainable growth.