4012 Works! The 2021 ROI Business Creativity Awards Closed Registration

In June 15, the 2021 ROI Business Creativity Awards closed its entry. This time, according to the statistics of the ROI Organization Committee, we have collected up to 4,012 works from 771 participating companies. Among those works, 3092 pieces focused on marketing and the rest on products. Geographically, many excellent works from Hong Kong, Macao and Taiwan also register for the 2021 ROI Business Creativity Awards, covering the whole Greater China region.

Increase by 20%, Brand Company Group receive more works from new consumption and retail

New retails and consumption is prevailing within the use of new marketing technologies to find and reach users. Correspondingly, we have set the new consumption class this year. On one hand, this new class attracted automobile company like FAW-Volkswagen Audi, which is good in traditional sales channels and seeking for digital transformation. On the other hand, it also gathers new consumption brands that excel at DTC marketing, including Perfect Diary and Florasis.

Fierce Competition Among E-commerce Operation Enterprises: Agency Company Group works increases by 5.26%

In the forms of TP(Tmall Partner), DP(TikTok Partner) and KP(Kuaishou Partner), increasing e-commerce operation agency companies have registered in the Agency Company Group. We hope to identify their positive role played in the marketing activities under the new classes. In the class of e-commerce service, we have received works from Baozun, E-commerce Chancemate, Lily&Beauty, LinkWorld, Huonu, Weimob, Youzan, Xaweiju and other leading firms in this field.

Meanwhile, in the class of effect marketing, many cutting-edge firms that have submitted outstanding works, like Yunrui, Adnice and Aspiration, are competing for the Grand Prize.

In the new class of OTT(Over The Top) large screen marketing, comprehensive agencies like Ogilvy, Hylink, GIMC and Publicis Groupe are waiting for the results.

Effective Short Video booms, Production Group sees 10.71% growth in entries

Brand owners are paying more attention the content marketing of short videos, which leads to a new round of growth for the production of effective short videos. This year, the entries number from the short video production companies soar up in the Production Company Group.

In the post-epidemic era, many Chinese enterprises had a chance to promote their brands overseas. Works from cross-border e-commerce companies are showing up one after another. Entries in the Overseas Group increase by 21.43%.

110 C-Suites from all walks of life, a more professional and diverse jury

On year-on-year basis, the number of judges hits a new record and their backgrounds are becoming diverse

This year, our jury does not only include senior management staff form traditional agency companies and renowned brand companied at home and abroad, but also invites the decision makers from many leading companies in the fields like effect marketing and e-commerce service. Within the outstanding performance in the growing new consumption field, new consumption brand representatives also become a part of our jury. Mr. Onicek, the founder and chief architect of ROI, explains that we have always kept the highest standard of our jury since the inception of ROI in 2008 and invited the talents from the companies with huge potential to our jury.

This year, we divide our jury into 9 judging groups. The Agency Company Group that has contributed half of the total works for a long time will face 4 judging groups composed of 43 CMO representatives. These influential CMOs, who come from top companies, will shape the biggest CMO judging group in ROI history and select the creativity works of the best ROI across the Greater China in the last year.