The annual ROI Festival Awards are today unveiled at Shanghai Center. Mr. Onicek He, Founder and Chief Architect of ROI Festival, says in his speech during the Opening Ceremony that entries and the number of participants in this year’s Awards all broke records, as have the number of registered viewers at the Awards’ initial stages as well as activity index on social media. This is in line with this year’s theme for ROI Festival Awards: Renewed Growth and Innovation.

In its 12th year now, ROI Festival Awards has become the largest creative event in Asia, with participation by major brand owners, advertising companies and media companies. Mr. He also says that during the past 11 years, ROI Festival has been keeping with the latest industry trends both in terms of the category of its awards and topic of its forums, for example having expanded them from traditional industries to Internet-based industries and today’s AI-based industries. Put another way, each year's ROI Festival is a summation of participants’ marketing initiatives during the year. It also offers a great opportunity for them to uncover value for future initiatives.

According to ROI Festival's Organizing Committee, 8,000 industry players will attend the 4-day summit event and more than 200 guests-of-honor will take the stage. They include not only senior decision-makers from top Internet companies, major brand owners and agencies but also celebrities like Qin Hailu, Fan Chengcheng, Zheng Shuang, Chun Xia and Internet stars from Mahua Fun Age.

#Industry elites gather to focus on Renewed Growth and Innovation#

#The top marketeers who you wish to meet most are all here#

During the 4-day event from October 14th to 17th there will not only be 48 sessions of summit forums featuring brand owners and advertisers, but also 5 sub-events hosted by Google, Baidu, Lagardere, nEqual and March Data. In terms of business coverage, there are not only partners in FMCG, technology, e-commerce and entertainment industries but also those in data marketing and brand globalization, all of whom have come together to deliberate on how growth can be achieved through innovation.

In the light of the new economic situation, there is a sense of urgency with regard to the search for innovation and changes from smart marketing, private domain data traffic, sinking market, youth ecology to exploration of transformation of advertising agencies. With general public being engaged in promoting goods and raging popularity of entertainment for ordinary folks, it has become an important issue in particular for marketing experts on using public domain data traffic well. During the 4-day event, we will see how brands can create new business growth points through innovation on products and services; how traditional enterprises rely in innovation through new technologies to improve production efficiency and hence foster their digitization in order to develop new growth cycles; how new business platform against the backdrop of short videos and e-commerce can achieve high-speed growth, and how in the sinking market, one can rapidly acquire hitherto-overlooked consumption power of residents in third- and fourth-tier cities and achieve significant growth within the shortest possible time.

Worthy of note is the fact that ROI Festival which has been faithfully supporting youth creative plans has this year partnered with Ocean Engine and launched a marketing certification volunteer improvement plan. Thus, during the 4-day ROI Festival, more than 400 students from top-tier universities will attend a series of courses jointly offered by ROI Festival and Ocean Engine.

#Creative works of the year to be unveiled#

#7 Grand Awards unveiled with 17 companies vying for Company of the Year Award#

The Awards Ceremony for each year's ROI Festival is not only a major part of the gala event; it is also a time when major companies and players in the creative industry to showcase their creative strength. According to the Organizing Committee, the winners of the Grand Award, Gold, Silver and Bronze Awards and Nomination Awards of 666 entries will be announced at the Awards Ceremony held on October 17. The awards for Company of the Year and Brand of the Year will also be announced, based on the scores they receive during the 2019 ROI Festival for awards received.

 The 2019 ROI Festival Awards which began on April 1st, have attracted 3,310 entries from 691 companies. Each entry was assessed by 104 judges, representing the highest judging standards in China. The percentage of winners of Gold Awards is 1.81%, that for Silver Awards is 3.5% and that for Bronze Awards is 5.44%. This is again evidence of the indisputable quality of ROI Festival Awards.